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| | Senior Housing
Population Demographics, Market Feasibility Studies & Related Services...
Rainmaker
Marketing Corporation provides senior housing market feasibility studies for
senior housing
development financing.  Rainmaker has completed over 300 senior housing
market feasibility studies over the past 10 years, alone. Senior housing
market feasibility studies are (historically) Rainmaker Marketing Corporation's
keystone service. We provide detailed analysis reports for assisted living
projects, independent living projects, entry-fee housing projects, congregate
living projects and continuing care retirement communities ("CCRCs").
At its core, the
market feasibility analysis answers the following critical path issues
pertaining to every commercial real estate development program:
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Is there sufficient entrenched demand within the
primary marketing area of the proposed project to support new construction? |
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If there is sufficient entrenched demand, what price
points will be supporting the new facility in terms of routine rental
revenues and ancillary revenues? |
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If there is
sufficient demand and price support, what
are the expectations regarding services, project amenities and facility
staffing? |
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What has been the historical utilization of these
projects? How fast have new projects leased up in the recent history
of the market? |
These feasibility reports generally
corresponds to the following steps:
| Initial
Demand Analysis. RMC completes an initial demand analysis based upon
demographic information from third-party data vendors. This gives the
client the key "go-no-go" reality check for their project.
If the initial demand analysis report statistics do not demonstrate
sufficient demand to support the project at this stage, then the rest of the
reporting program is immediately abandoned. The reason for this is
that everything in our world is predicated upon demonstrable demand. |
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Field
Investigation. RMC completes a survey of directly competitive
projects to determine price points, occupancy rates, staffing patterns, unit
class counts, unit class sizes, total unit counts per class and operating
costs. This information is then used to modify the
Initial Demand Analysis. |
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Final
Demand Analysis. RMC modifies the Initial Demand Analysis model to
reflect the findings of the Field Investigation. The final conclusions
are then drawn based upon the totality of the market evidence. |
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Report.
RMC completes the final report. This is a full-color document that is
professionally formatted with all key data points and findings discussed on
an in-depth basis. |
Talk
to a Rainmaker consultant today.
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Do
You Know The Secret?
When it comes to commercial real
estate development finance, it doesn't matter whether you need to raise
$5 million or $50 million, the out-of-pocket costs, advance fees and
project due diligence costs will always require the same relative
investment dollars the promoters have to fund. Do you know what
that amount is? Do you know the Secret? |
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