RAINMAKER MARKETING CORPORATION 281.537.1200

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Private Placement Offerings - Continued...

Continued from page 1...

Commercial real estate fractional ownership syndications offer a less complicated route (in most cases) that doesn't necessarily mean an equity dilution for the developer.  The law allows for the issuance of debt securities, equity securities or hybrids such as loan notes that are convertible into equity securities.  This means you can use this process to fund a construction loan, a permanent loan, a mezzanine loan, a bridge loan, common equity or preferred equity.  If you are selling real property interests (e.g.: funding a TIC plan) then this process is not the process you should be using.

The due diligence requirements are extensive in nature.  Generally speaking, the more due diligence documentation you provide in the offering document, the better off you will be because the offering document is prepared for the issuer's benefit (that's you).  For the typical commercial real estate development financing, you need to provide complete disclosures pertaining to:

The securities being offered.

What the funds will be used for once the issue is fully subscribed.

The issuer's history and legal capacity to enter into the subscription agreement.

The management experience of the officers and keyman managers of the issuer.

The particulars of the proposed project's development, construction, marketing and operating attributes, requirements and expectations.

The third-party due diligence reports that have been prepared in support of the issue.

The key contracts, services agreements and related matters that bear on the issue.

The rights and remedies subscribers will have once their investment is accepted.

The "new century" of private placement offering investing through Internet portals is eroding the position of Qualified Institutional Buyers as the exclusive participants in "sweetheart deal" private placement offerings.  More and more, commercial banks, insurance companies, venture capital funds, hedge funds and pension plans are finding that commercial real estate development financings can provide opportunities that, heretofore, would be unimaginable less than ten years ago.  Today's sophisticated investor is looking beyond the need for near-term liquidity in return for having routine access to private placement offerings that can demonstrate cash-on-cash returns above 25% per annum.  Indeed, the bar seems to be quite high for projects coming in the 2008 pipeline, by providing for multiple equity conversion scenarios that provided investor security (during the construction period - highest risk period) and alternatives for both near-term window investors and mid-term window investors.  

The important issues the sophisticated investor has to conquer include:

Understanding the goals of each capital funding plan that is the heart of the PPM; and

Understanding how the securities are meant to function within the capital funding plan; and

Understanding the risks and the plans the issuer has for managing those risks; and

Understanding the organizational structure of the issuer and how it may be impacted by the various risk elements that can be reasonably expected to impact the business; and

Understanding the rights of the security holders are being vested in the securities issue; and

Focusing on the key due diligence issues that are a must when it comes to investing in commercial real estate development financings.

If now is your time, then ask us about your participation in our client transaction pipeline.  Rainmaker covers almost the entire spectrum, but  can offer you the one-on-one or B2B support that you didn't think you could afford.  You can.  Things will look different from the inside.

Do You Know The Secret?

When it comes to commercial real estate development finance, it doesn't matter whether you need to raise $5 million or $50 million, the out-of-pocket costs, advance fees and project due diligence costs will always require the same relative investment dollars the promoters have to fund.  Do you know what that amount is?  Do you know the Secret?

Rainmaker Marketing Corporation can trace its history back all the way to 1989.  Incorporated in 1993, Rainmaker Marketing Corporation has evolved over time into a full-service business to business consulting firm.  Rainmaker Marketing Corporation’s initial specialization was in issues and documentation needs corresponding to the capital funding cycle for commercial real estate development projects with a primary focus on senior housing and health care related properties.  Today, Rainmaker Marketing Corporation serves all types of commercial income-producing property development program financing requests with a combination of feasibility studies, due diligence services, structured finance consulting and a focus on commercial real estate syndication services.  Rainmaker Marketing Corporation’s service area includes all of the continental United States, Canada, Mexico and the Caribbean Basin.

281.537.1200

Email: consultants@rainmakermarketing.com

Commercial Real Estate Development Finance, Due Diligence Documentation, Syndication & Project Management Consulting

15519 Dawnbrook Drive, Houston, Texas 77068.

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