	RAINMAKER MARKETING CORPORATION 281.537.1200

Neighborhood Shopping Center Feasibility Studies - Continued...

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financial feasibility studies. Once the market feasibility study is complete, the next step is to simultaneously release the findings to the Project Architect (to begin schematic phase drawings) and order the completion of the financial feasibility study. The consultant that is assigned the financial feasibility study should determine the likely construction costs based upon the findings of the market feasibility study. This is an important area of differentiation between Rainmaker Marketing Corporation and other consultants as Rainmaker specializes in the entirety of the capital formation cycle due diligence documentation - including the completion of the pro forma financial statements based upon a spread of likely construction costs and site development costs based upon the exigent circumstances of the proposed development program. The result is the creation of a pro forma financial presentation that uses the classic "building blocks" approach to determining the likely operating and non-operating cash flows of the proposed project based upon market conditions and the goals and requirements of the developer.

capital funding plan proposals. The entirety of the developer's future fortunes lies in the capital funding proposal; the key document used to solicit financing for the project (in this case a strip mall). This document must be pristine and without any grammatical errors. There is no substitute for a professionally-formatted, full-color proposal that lays out all of the issues in a concise and authoritarian manner that does not include any unsupported factual representations or fluffy advertising. This document is typically less than 30 pages and covers the key milestone goals and requirements the developer has for the project and the capital financing. All proposed funding sources must be "at the table"; there is no exception to this rule.

You can turn to Rainmaker Marketing Corporation to provide the following additional support services:

	Project Scheduling. Rainmaker Marketing Corproation routinely creates key milestone schedules to combine all design, construction and operating functions into an integrated schedule that becomes the development "bible" for the project. If you are having trouble managing your project (cet. par.) the likely culprit will be poor scheduling.
	Strategic Business Plans. Do you have a zoning submittal that will have to be undertaken? Is the development team incomplete and you will need to provide project information for evaluation prior to proposals being provided back to the developer? The strategic business plan is the "public domain" business plan that provides sufficient information to solicit support, but does not release proprietary information that could be used to the detriment of the developer. Get Rainmaker's help and you will be on the right track.
	Business Plan of Department Operations. Does your project have other operational components beyond a simple shopping center maintenance program? If so, the lender will want to review your business plan of operations to see if you are ready to commence operations once the money hits the table. Get Rainmaker Marketing Corporation's help.
	Development Management Consulting. Is this your first commercial real estate development of this type? Need some help in marshalling all of the divergent pieces into the well-oiled machine? Are you worried about your negotiations with lenders, investment bankers and/or regulators? Get Rainmaker onboard and we'll help you navigate the rocks and shoals.

Do You Know The Secret?

When it comes to commercial real estate development finance, it doesn't matter whether you need to raise $5 million or $50 million, the out-of-pocket costs, advance fees and project due diligence costs will always require the same relative investment dollars the promoters have to fund. Do you know what that amount is? Do you know the Secret?

Rainmaker Marketing Corporation can trace its history back all the way to 1989. Incorporated in 1993, Rainmaker Marketing Corporation has evolved over time into a full-service business to business consulting firm. Rainmaker Marketing Corporation’s initial specialization was in issues and documentation needs corresponding to the capital funding cycle for commercial real estate development projects with a primary focus on senior housing and health care related properties. Today, Rainmaker Marketing Corporation serves all types of commercial income-producing property development program financing requests with a combination of feasibility studies, due diligence services, structured finance consulting and a focus on commercial real estate syndication services. Rainmaker Marketing Corporation’s service area includes all of the continental United States, Canada, Mexico and the Caribbean Basin.

281.537.1200

Email: consultants@rainmakermarketing.com

Commercial Real Estate Development Finance, Due Diligence Documentation, Syndication & Project Management Consulting

15519 Dawnbrook Drive, Houston, Texas 77068.