RAINMAKER MARKETING CORPORATION 281.537.1200

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Market Feasibility Consultants - Continued...

modification of the demand model to include the effects of historical, current and potential future market competition (direct and indirect) that may impact the client company's market penetration opportunity and prospective sales revenues.

Investigation of the primary marketing area in terms of the end-user's expectations as to the delivery of additional services, amenities, and programs that effect the cost of service delivery on an ongoing basis.

Development of a sustainable market niche that should place the client company's business at a distinct advantage over competitors (assuming the client company's operations are professionally executed and managed on an ongoing basis).

When it comes to market feasibility analysis and consulting assignment, Rainmaker Marketing Corporation offers you the value you have been looking for and provides you with the tools necessary to assess what types of market feasibility information (and the corresponding costs) your project may in fact need to have, given the circumstances of the development program and capital markets.

Accordingly, the underwriting requirements for commercial real estate development financings suggest you should, cet. par., use the following matrix to help you assess what kind of reporting you really need:

If you are going to be seeking investment (i.e.: construction mortgage financing) from a third party with which you already have a pre-existing track record and you will be providing a corporate and/or personal guarantee for performance of all covenants, then you probably do NOT need a full-scope market feasibility study, but a demand analysis report.  If you are in the housing industry, you need one of our demographics reportsClick here and see if this works.

 If you are going to be seeking investment from a third party with which you already have a pre-existing track record and you will NOT be providing a personal guarantee on the financing, then you will probably need a full-scope market feasibility study unless you have already completely pre-leased the project.

If you are going to be seeking investment from a third party that is not as yet identified, then you will likely need to have a full-scope market feasibility study report prepared on the project.

If you are going to be seeking investment from the federal government or via a federally-insured loan, then a full-scope market feasibility analysis report is required.

If you are going to be seeking investment from a third party on a non-recourse basis, then a full-scope market feasibility analysis report is required.

Talk to a Rainmaker Marketing Corporation consultant and get all the facts and alternatives.  The initial consultation is free, but the advice will be truly priceless.

 

Do You Know The Secret?

When it comes to commercial real estate development finance, it doesn't matter whether you need to raise $5 million or $50 million, the out-of-pocket costs, advance fees and project due diligence costs will always require the same relative investment dollars the promoters have to fund.  Do you know what that amount is?  Do you know the Secret?

Rainmaker Marketing Corporation can trace its history back all the way to 1989.  Incorporated in 1993, Rainmaker Marketing Corporation has evolved over time into a full-service business to business consulting firm.  Rainmaker Marketing Corporation’s initial specialization was in issues and documentation needs corresponding to the capital funding cycle for commercial real estate development projects with a primary focus on senior housing and health care related properties.  Today, Rainmaker Marketing Corporation serves all types of commercial income-producing property development program financing requests with a combination of feasibility studies, due diligence services, structured finance consulting and a focus on commercial real estate syndication services.  Rainmaker Marketing Corporation’s service area includes all of the continental United States, Canada, Mexico and the Caribbean Basin.

281.537.1200

Email: consultants@rainmakermarketing.com

Commercial Real Estate Development Finance, Due Diligence Documentation, Syndication & Project Management Consulting

15519 Dawnbrook Drive, Houston, Texas 77068.

©Copyright 2011, Rainmaker Marketing Corporation, Inc.  All rights reserved.