RAINMAKER MARKETING CORPORATION 281.537.1200

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Housing Feasibility Studies - Start Your Project Off On The Right Foot!

Most housing feasibility studies are actually market feasibility studies, though the term is also used interchangeably to also housing, feasibility studies, reports, market, financial, new construction, demand, multifamily, senior, assisted describe financial feasibility studies in addition to the market feasibility studies.  Rainmaker Marketing Corporation has provided housing feasibility studies for more than 400 projects around the country and offshore.  These assignments include housing market feasibility studies and financial feasibility studies.

What's the difference and how can I benefit?

A housing market feasibility study covers just what it says - the market.  Click here and learn more about market feasibility studies.

A financial feasibility study cannot be undertaken (legitimately) without reliance upon the findings of the completed housing market feasibility study because:

the expected revenue stream is defined in the market study; and

the expected operating occupancy of the project is defined in the market study; and

the required property staffing ratios are based upon the market study findings; and

the required property services and amenities are based upon the findings of the market study.

In short, the financial feasibility study really can't get off the ground (other than general "boxcar numbers") until the market study is complete and in-hand.  The ultimate purpose of the financial feasibility study is to define the amount of equity capitalization the proposed project will require in order for the developer to access a non-recourse project development and construction loan.  The equity that can be raised is subject to certain considerations, namely:

The investment's hurdle rate - the rate of return based upon the projected cash flows and the division of these cash flows between the developer (on the one hand) and the syndicate investors (in the aggregate, on the other hand).  The hurdle rate is the discount rate that will be applied to future cash flows to make the present value of those future cash flows equal to the equity contributions.

The hurdle rate may fluctuate based upon the division and timing of the division of the cash flows between the parties.

The division of cash flows may be based upon the equity securities ownership rights, the rights of the holders of fractional real estate syndication ownership interests, or a contractual mechanism outside of these two (2) elementary approaches.

Got questions and concerns?  Talk to a Rainmaker consultant today and get the answers.

Do You Know The Secret?

When it comes to commercial real estate development finance, it doesn't matter whether you need to raise $5 million or $50 million, the out-of-pocket costs, advance fees and project due diligence costs will always require the same relative investment dollars the promoters have to fund.  Do you know what that amount is?  Do you know the Secret?

Rainmaker Marketing Corporation can trace its history back all the way to 1989.  Incorporated in 1993, Rainmaker Marketing Corporation has evolved over time into a full-service business to business consulting firm.  Rainmaker Marketing Corporation’s initial specialization was in issues and documentation needs corresponding to the capital funding cycle for commercial real estate development projects with a primary focus on senior housing and health care related properties.  Today, Rainmaker Marketing Corporation serves all types of commercial income-producing property development program financing requests with a combination of feasibility studies, due diligence services, structured finance consulting and a focus on commercial real estate syndication services.  Rainmaker Marketing Corporation’s service area includes all of the continental United States, Canada, Mexico and the Caribbean Basin.

281.537.1200

Email: consultants@rainmakermarketing.com

Commercial Real Estate Development Finance, Due Diligence Documentation, Syndication & Project Management Consulting

15519 Dawnbrook Drive, Houston, Texas 77068.

©Copyright 2011, Rainmaker Marketing Corporation, Inc.  All rights reserved.