Alzheimer's Care Facilities...

No website-based advertising and marketing program for Alzheimer's care facilities can be successful if it doesn't include Search Engine Optimization ("SEO") as part of the core effort, due to the following issues:

Market presence.  Your website marketing program runs 24/7 just like your billboard advertising program runs 24/7.  While your billboard advertising program is location-centric, the website program is issue-centric, offering information to the market whenever the market desires to obtain this information.  Alzheimer's care facilities need to have information available to the market when the market wants this information.

Cost.  Your website marketing program is extremely cost-efficient (note the cost quotations on the previous page) with multiple contract venues that are designed around you and your needs.  No senior housing program is worthwhile that is not affordable and cost-efficient.  Alzheimer's specialty care facilities are no exception to this requirement.

Your understanding of search engine optimization is the key to coming to grips with the nature of the problem, because; if you don't understand the alternatives (and their costs) then your program has no hope of creating a streamlined approach that will maximize traffic to your property.

One of the most popular ways of driving traffic is to purchase keywords using the search string as the basis for generating advertisements in the search itself.  These programs are offered by all the major search engines and the result forces advertisers to constantly bid against each other to get a share of the traffic.  This can cost more than a dollar per visitor being sent to the site.  Purchasing keywords from Google, Yahoo or AOL can get to be very expensive.

Still another way is to buy banner advertisers on related sites such as Senior Lifestyles, Retirement Net, etc.  This has to be part of the strategy for a successful site as long as the banner advertisement is affordable.  This requires a marketing firm that can run a series of comparative analyses to determine the real worth of the traffic (as born out by actual facility sales) that can be measured in a dynamic context.  Most facilities can't afford to employ someone who can provide these skills, so the totality of the campaign has to be set up and managed by a marketing firm (think Rainmaker if you please) on a shared resources basis that will makes the resulting program affordable.

Rainmaker uses a mix that is designed to accomplish the following key goals:

Generate traffic faster.  For programs managed by Rainmaker, the market opportunity window can open in as little as one month.  Our approach provides a "staging program" designed to get your site indexed quicker than the typical database sites require.

Accountability.  Programs are continually tested and compared so as to continually improve the outcome.  Every increase in sales becomes a reflection of your program's increasing financial investment leverage.  You need complete accountability and transparency for your program so that the so-called "void" (between the point where the impact of third-party advertising and marketing programs end and the actual facility facts, features and benefits are transferred to the prospect in place of the third-party advertising and marketing programs) narrows to the smallest possible level.  Rainmaker is the firm to come to for the answers and program initiatives that provide the accountability and transparency that professional property management programs crave.

You need to get the entire picture and it starts with your understanding the totality of the website marketing programs that are supported by Rainmaker Marketing Corporation.